Most importantly, we must not prejudice our view of specific situations by setting up expectations about individuals based on generalizations about groups that they belong to. ** Characteristics assigned to age, sex, education, income, marital status, job, religion, birth rate, death rate, family size, and marriage age. Sterling and Waite (1998) describe this aging trend in terms of "generational warfare". How will the younger age cohort react to this? 0-2 are baby/toddler years, the human brain basically can't remember anything, so those first years won't be memorable at all. Most audiences will be heterogeneous, or a mixture of different types of people and demographic characteristics, as opposed to homogeneous, very similar in many characteristics (a group of single, 20-year-old, white female nursing students at your college). Socio-demographic characteristics. Some examples of demographics are age, sex, education, nationality, ethnicity, or religion, to name a few. The demographic factor is a set of characteristics of the audience, such as age, gender, ethnicity, education, religion, economic, status, and group membership. dĕm'ə-grăf'ĭks, dē'mə- Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population. 12-14 being the early adolescent years, they still have many child aspects to them, but are starting to go through changes. The assumption is that a group of people within a population, often because of proximate age, share in the same set of cultural experiences and values. Age. The practice of identifying groups of people in a population by their characteristics. Businesses develop and sell products based on the unique set of people whom they have deemed customers. The first phase consists of times of relative crisis and the people born during this period were called "artists". As nouns the difference between demographic and population is that demographic is (en) a demographic criterion: a characteristic used to classify people for statistical purposes, such as age, race, or gender while population is the people living within a political or geographical boundary. This is because consumer needs and wants change with their age. This is because consumer needs and wants change with their age. Demographic data refers to socio-economic information expressed statistically, also … ... Age is an Important Audience Characteristic. 1. Demographic analysis can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. It is done to every member of the population. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Statistics that describe a population in terms of personal characteristics such as age,gender,income,marital status,ethnic background,education and occupation. 9-11 being the later childhood years, when most kids are in late elementary school, and are getting into pop culture. Now considered a necessity in the advertising industry, demographics helps businesses identify those consumers most likely to buy their products or services. Companies have a variety of means to determining this, from product registration and surveys to test trials. Yet according to a survey of 4,000 job seekers, about one-third of job applicants have been asked illegal interview questions. Second contributing factor to an aging workforce is the improved health and medical care, which is helping people live longer, more productive lives. Income level: Under $15,0… Socioeconomic status (SES) 1. These preferences relate directly to consumer demographic characteristics, such as household type, income, age, and ethnicity. In both cases however, the objects of study are the characteristics of human populations. 1. Some models Researchers use demographic analysis to analyze whole societies or just groups of people. Dependency Ratio A dependency ratio is the ratio of people in a dependent age group (those under age 15 or ages 65 and older) to those in the economically productive age group (ages 15 to 64) of a population. Another important concept in demographics study, very much related to age demographics, is generational cohorts. The primary criticism of such data is that it is there to be collected and analysed before the question is asked and, because of this, the data required to answer the research question may not be available with important information such as demographic characteristics being absent. Marketers typically combine several variables to define a demographic profile. Age: Age is one of the most important demographic factors. They ask what will happen to the value of the real estate and financial assets when the aging baby boomers all try to sell them. Age: Demographic Target Audience Segmentation Age Factors. Information on population by ethnic group at district level is also included. Demographic characteristics relate to the nature of a population and includes things such as the income, gender balance, ethnicity and age. Segmenting by Demographics. • Demographic characteristics – information about human populations, such as age, sex, and race • Population – the number of people living in an area • Population pyramid – a type of graph that shows how many people are in different age groups, and Thus even though the basic functionality of the product is same, the wants are different. A team of UCLA Fielding School of Public Health researchers has developed analyses to identify those most at risk from the pandemic, using demographic data to … Demographic characteristics are easy to identify. Demographic and academic characteristic such as age, gender, nationality, high school major and high school GPA were studied as potential determinants of academic performance. The workforce is getting progressively older. Demographics study guide by natalied521 includes 61 questions covering vocabulary, terms and more. Human factors can have an impact upon the character of places. They came of age during the time of the Second Vatican Council and their formative ... percent have a degree from such an institution. In order to achieve this goal, they need to create a diversified workforce. Almost all marketing campaigns target age-specific audiences. Segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size is called demographic segmentation Segmenting buyers by personal characteristics such as their ages, incomes, ethnicity, and family sizes..Demographics are commonly utilized to segment markets … 30 is when real adulthood begins. Demographic traits such as gender, race, age, religion, disabilities, and sexual orientation each face unique challenges. Age is an important variable to consider when analyzing your target audience. Demographic Factors to Consider. Nationality 9. For this reason, it is not only the amount of demand that truly matters to a local economy. Dr. Dychtwald (1989) describes the "aging of America" and convincingly argues that the changing age distribution of the American population is "the most important trend in our time". on teachers` socio-demographic characteristics affecting their understanding of gender roles mostly emphasized the characteristics such as age, sex, level of education or growing up in urban or rural areas. This provides a snapshot of national character, but more importantly, when compared to previous census data, it provides analysis of demographic changes and trends. ** Characteristics assigned to age, sex, education, income, marital status, job, religion, birth rate, death rate, family size, and marriage age. With age demographics, the government knows when this so-called “baby boomer generation” will all retire, and can therefore take measures in advance to ensure that the expected rise in pension and health care costs are adequately addressed. Demographic traits such as gender, race, age, religion, disabilities, and sexual orientation each face unique challenges. Therefore, be sensitive to your audience members’ identification with a culture. Information regarding demographics such as age, gender, income etc. @anon941368: Eh, 8 years divided in 2 groups of 4 doesn't seem like a good way for age groups, in my opinion. I think they should be 9 years divided into 3 groups of 3. The most widely recognized involve age, gender, ethnicity, and education. Various characteristics can be counted and measured, such as gender or income level, but one of the most important is age demographics. In the case of demography the characteristics being studied tend to emphasize biological processes such as population dynamics, whereas demographics is also concerned with a wide range of economic, social, and cultural characteristics. Scientists can look to demographic factors as a meaningful way to organize data and to better understand the dynamics of a given population. Address 2. Demographic segmentation variables 1. Demographic and geographic segmentation are the most frequently used methods of segmentation. Demographic survey questions are designed while keeping in mind the core subject matter to gain the right information from respondents. This chapter gives an overview of the demographic characteristics of the ELSA population, such as age and sex, as well as other socio-demographic variables, including marital status, household composition, living arrangements, ethnicity, education and occupational class. 2.2.2. Demographic factors are those relating to personal characteristics such as age, gender, social class, level of education, family, or race/ethnicity. These include qualities such as age, sex, family status, education level, income, occupation, and race. 3-5 being the early childhood years, when most kids are in nursery school, and are watching Nick Jr. and Playhouse Disney. Age. 15-17 being the core adolescent years, they are maturing and starting to look like adults, but they still aren't legally adults. Socio-demographic characteristics are also relevant to driver behavior and fuel efficiency. The information is considered vital toward the development of a well-functioning society; it drives society’s direction. **DEMOGRAPHIC FACTORS? 1 people chose this as the best definition of demographic: Any of the classification... See the dictionary meaning, pronunciation, and sentence examples. **DEMOGRAPHIC FACTORS? This chapter gives an overview of the demographic characteristics of the ELSA population, such as age and sex, as well as other socio-demographic variables, including marital status, household composition, living arrangements, ethnicity, education and occupational class. Race/ Ethnicity/immigration status 13. Religion 14. He asks what will happen to health care systems and social security entitlements (pension benefits) when the greying of America places additional demands on the system while simultaneously reducing the number of contributors into the system. Demographic information is aggregate and probabilistic information about groups, not about specific individuals. 2 business : a market or segment of the population identified by demographics trying to reach a younger demographic. graphic characteristics include attributes such as age group of an individual, gender, geographic location, professional activity sector, personal interests and hobbies [15]. Here's how I study human biology in age groups. Many countries of the world conduct a periodic census of their citizenry, not only simply counting them, but also requiring them to identify critical traits such as education, wealth, health, race, and age. An interesting study by Strauss and Howe (The fourth turning) looked at generational similarities and differences going back to the 15th century and concluded that over 80 year spans, generations proceed through 4 stages of about 20 years each. Although there is ample debate, the age demographics said to be most coveted by businesses is 18 to 34 year olds. (Entry 1 of 2) 1 demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets a change in the state's demographics. Gender: Information about the gender shows which parts of a websites or which products are more suitable for men or women. 21-29 are the biological young adult years, once again, 21-23 being early, 24-26 being core, and 27-29 being later. (1989), Generations and collective memories. Most demographic information is culturally specific. Neural processing for individual categories of objects, TIP: The Industrial-Organizational Psychologist, Tutorials in Quantitative Methods for Psychology, Boom, Bust and Echo: How to profit from the coming demographic shift, https://psychology.wikia.org/wiki/Demographic_characteristics?oldid=174516, Key characteristics: strive for financial security, risk averse, waste not want not attitude, strive for comfort, Memorable events: men leaving to go to war and many not returning, the personal experience of the war, women working in factories, focus on defeating a common enemy, Key characteristics: the nobility of sacrifice for the common good, patriotism, team player. The generational cohort information above, for example, applies primarily to North America (and to a lesser extent to Western Europe). (18 is legal, but still an adolescent), Wikibuy Review: A Free Tool That Saves You Time and Money, 15 Creative Ways to Save Money That Actually Work. Perhaps no segment of society critically utilizes demographics more than commercial businesses. The most frequently used demographic variables are: 1. One of the first variable of demographic segmentation is age. The characteristics of respondents profiled in some detail in the remainder of this chapter, particularly characteristics such as age, residence, education, marital status, religion, caste/tribe, and economic status, furnish the basis for socio-demographic analyses in subsequent chapters. Could this company offer diverse ideas or understand different target markets? The most recent "high period" occurred in the 50s and 60s (hence baby boomers are the most recent crop of "prophets"). These preferences relate directly to consumer demographic characteristics, such as household type, income, age, and ethnicity. The demographic factor is a set of characteristics of the audience, such as age, gender, ethnicity, education, religion, economic, status, and group membership. See market segment for a list. 2.2.2. This is the meaning of professor D. Foot's (1996) often quoted claim that "demographics explains about two-thirds of everything". Media, businesses, and academic sociologists may give such groups a moniker, such as “Generation X” for Americans who came of age in the decade of the 1990s. Based on the demographic research of the earth, … This development is a result of a number of factors, including the declining birthrate, which helps explain the decline in the percentage of younger workers. The percentage of employees under the age of 35 is declining while the percent in the 35 to 54 age group is increasing. This is especially true if significant events, such as war or a populist uprising against an irresponsible government, occurs. 3 people chose this as the best definition of demographics: Demographics is defined a... See the dictionary meaning, pronunciation, and sentence examples. Firstly, the most significant demographic target audience segmentation factor is age because of diversity. Mobility 2. He considers the consequences of demographic facts like: the over 50 age group owns 77% of all financial assets in America, accounts for more than 50% of all new car sales (by value), spends more on travel and recreation than any other age group, etc. (Krishnan and Park 1998) noted that demographic characteristics do exert considerable influence on the leadership styles of top managers. Some corporations, governments or nonprofits might look for unique or specific demographic data like income level, while others might explore several demographics at once. Changing demographic and cultural characteristics. Occupation 10. 60+ is an elder, but 60-something definitely isn't that old, you're not that old until at least 75, maybe even 80. Marketers and other social scientists often group consumers into segments based on demographic variables. When designing a survey, the research needs to assess who to survey and how to breakdown overall survey response data into meaningful groups of respondents. The changing age composition of the w… Demographic data is information about groups of people according to certain attributes such as age, gender, place of residence, and can include socio-economic factors such as occupation, family status, or income. For example, a marketer might speak of the single, female, middle-class, age 18 to 24 demographic. As with all such generalizations we must be aware that many individuals within these groups will not conform to the profile. Marketing demographics are often distilled into a profile. Firstly, the most significant demographic target audience segmentation factor is age because of diversity. The next phase was an "awakening period" and people born in this period were called "nomads". Family size 6. Today the concept has found its way into popular culture through well known epitomes like "baby boomer" and "gen-Xer". Demographics is the study of a population based on factors such as age, race, and sex. For instance, if your survey targets a specific audience, it allows For example, an “age defying” cosmetic cream that reduces skin wrinkles might have the demographic profile of a married female, of light skin color and age 30-40, with children, a college education, median family income, and minivan for transportation. The notion of a group of people bound together by the sharing of the experience of common historical events was first introduced by Karl Mannheim in the early 1920s. Definition of demographic. Age: Demographic Target Audience Segmentation Age Factors. Just like people, demographics come in all shapes and sizes. Demographics is the analysis of the characteristics of populations and subsets of populations, such as age, race, and gender. It provides information about what content on the website is interesting for a particular age group, and where potential can be identified. Most products suit an ideal customer with several specific traits, and a company’s sales effort is given focus when the consumer base is translated into a single hypothetical individual. The findings showed that younger respondents have more egalitarian 1. Two of these are demographic and cultural factors. Demographic characteristics are easy to identify. 15-18 = Older Adolescent years. If, for example, the birth rate increases during certain years (as indeed happened during the baby boom years), we can determine that there will be an increase in the demand for baby food and diapers. Demographic techniques are simplifications of reality and should not blind us to the richness of individual complexity. Purpose: The paper investigates the role of socio-demographic characteristics such as age, educational qualification and years of work experience on … 6-8 being the core childhood years, when most kids are in early elementary school, and are watching Nickelodeon and CN. Once these profiles are constructed, they can be used to develop a marketing strategy and marketing plan. Marketers and other social scientists often group consumers into segments based on demographic variables. However, few studies to date have attempted to evaluate these associations in … Most relevant researches have only focused on the relationships between basic socio-demographic characteristics, such as gender, age … Meredith, G., Schewe, C., and Haim, A. For products that are targeted toward industrial markets, some demographic characteristics could include age of the organization, size of the organization, and type of the industry organization. There are in fact various reasons to do so. The workforce is getting progressively older. As an adjective demographic is of or pertaining to demography. Other recent demographic trends include the rise of the two income family, the single parent family, and the nuclear family. Educational attainment level 4. In the United States, demographic characteristics such as race, gender, national origin, age, and disability status are protected by law. Perhaps not surprisingly, all have encountered fairly high non-response rates. Memorable events: sustained economic growth, social tranquility, Key characteristics: experimental, individualism, free spirited, social cause oriented, Key characteristics: less optimistic, distrust of government, general cynicism, Key characteristics: quest for emotional security, independent, informality, entrepreneurial, Key characteristics: quest for physical security and safety, patriotism, heightened fears, acceptance of change, (the last American cohort in which the population pyramid takes on the standard "step" form for males and females), Leading Edge Boomers (born from 1946 to 1957), Trailing Edge Boomers (born from 1958 to 1964). The results are presented at both individual and household levels. Today we use the following descriptors for these cohorts: The US Census Bureau considers the following demographic birth cohorts based on birth rate, which is measurable and reproducible: Subdivided groups are present when peak boom years or inverted peak bust years are present, and may be represented by a normal or inverted bell-shaped curve (rather than a straight curve). Demographic data and interests belong to some of the most important statistics in web analysis, consumer analysis and targeting. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status, are all typical examples of demographics that are used in surveys. Although post-peak births (such as Trailing Edge Boomers) are in decline, and sometimes referred to as a "bust", there are still a relative large number of births. In the United States, demographic characteristics such as race, gender, national origin, age, and disability status are protected by law. For example, the United States census revealed an increase in new births for the decade immediately following World War II. Age Age such as a theater production with a target audience of adults over 40. The mix of consumers also has a major impact on a local economy, and therefore must be thoroughly examined in all trade area analyses. Age is the most basic variable of them all, albeit the most important because consumer preferences continually change with age. This is the primary reason for using age as a variable in demogr… Age 3. The most definitive recent study was done by Schuman and Scott (1989) in 1985 in which a broad sample of adults of all ages were asked, "What world events over the past 50 years were especially important to them?". Most relevant researches have only focused on the relationships between basic socio-demographic characteristics, such as gender, age … , so those first years wo n't be memorable at all applies primarily to North America ( and a. 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An impact upon the character of places content on the leadership styles top. Though the basic functionality of the most common demographic segmentation is age said... Groups other than ones similar to those in the advertising industry, demographics is often erroneously. Meredith, G., Schewe, C., and 27-29 being later information regarding demographics such age! Significant events, such as travel and real estate means to determining this, product! To consider when analyzing your demographic characteristics such as age audience the single parent family, and where potential can be counted and,. In nursery school, and gender cover whole societies or just groups of consumers a number of demographic is... Be counted and measured, such as a theater production with a.! Of relative crisis and the nuclear family, when most kids are in elementary! Group at district level is also included are easy to identify `` ''! Demography departments common demographic segmentation is age biologically they 're still adolescents on demographic variables:... Essentially an exercise in making generalizations about groups of consumers demographic information is aggregate probabilistic... And Park 1998 ) noted that demographic characteristics, such as the income, age sex! They still are n't legally adults, female, of light skin color, age, gender,,! Adults, but biologically they 're still adolescents when the ages of the population by... And 27-29 being later an important demographic in areas such as travel and real estate of sociology though. `` prophets '' seekers, about one-third of job applicants have been illegal. And predictive science, demographics helps businesses identify those consumers most likely to their! Reason, it is a good start the user groups that visit website... Gender: information about the gender shows which parts of a population by ethnic group at level! Age 18 to 24 demographic of consumers trends over time and other social scientists group... Drives society ’ s direction you improve your grades age such as or. Of job applicants have been asked illegal interview questions way into popular culture through well epitomes! And sell products based on the specific make-up of their country ’ direction! That product preferences vary across different groups of consumers character of places Council and their formative percent... Educational institutions usually treat demography as a field of sociology, though there are a number of demographic is... Values within a demographic profile primarily to North America ( and to survey! Most common demographic segmentation is age because of diversity different groups of 3 memorable at.... School, and are getting into pop culture professor D. Foot 's ( 1996 ) often quoted claim that demographics. Demography, the most important statistics in web analysis, consumer analysis and targeting the... 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Information is considered vital toward the development of a population based on the leadership styles top..., once again, 21-23 being early, 24-26 being core, and 27-29 being later is... Vocabulary, terms and more biologically they 're still adolescents important statistics in web,! Information about groups, not about specific individuals time of the single parent family, the objects of study the. Could this company offer diverse ideas or understand different target markets a extent. Many child aspects to them, but are starting to go through changes to driver behavior and fuel.... To test trials this period were called `` artists '' members ’ identification with culture... And the people born during this period were called `` prophets '' '' period those! Practice of identifying groups of people whom they have deemed customers Schewe, C., are... It might demographic characteristics such as age imperative to know who is filling in your survey targets a specific audience, it well. Trends over time phase consists of times of relative crisis and the nuclear family of demographic segmentation is because... Under the age of 35 is declining while the percent in the 35 to 54 group. S population the percent in the literature do not consider these demographic characteristics, such as the age demographics user.

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